Gamification is the concept of using “game-based mechanics, aesthetics and game thinking to engage people, motivate action, promote learning, and solve problems” but what does this mean as a practical strategy? What does it look like in action? How does an organization decide what to gamify and what not to gamify? How is gamification used to attract customers, retain employees and promote learning? Can Gamification really be a competitive advantage? Join Karl as he dissects those questions in an interactive and fun manner. Laugh, ponder and debate as he shows you, step-by-step how you and your organization can gain a competitive advantage through games and gamification.