Seeking Some Assistance and Advice

As you may know in January 2010 (around the 19th or so) my new book co-authored with Tony O’Driscoll is being published. The book, Learning in 3D: Adding a New Dimension to Enterprise Learning and Collaboration is about using 3D virtual immersive environments for learning and collaboration. Learn more about the book here.

Leveraging the “wisdom of crowds” we am seeking your input and ideas on how to conduct a viral marketing campaign for the book. One idea is the blog book tour but…we am looking for more ideas other social media, physical media or other channels.

So please add a suggestion or two about how you would envision a viral campaign to help potential readers learn about the book.

Thanks and I look forward to your ideas.


Catalog of Recommended Books, Games and Gadgets
Recommended Games and Gadgets
Recommended Books
Content Guide

Tweet about this on Twitter0Share on Facebook0Share on LinkedIn0Pin on Pinterest0

Posted in: 3D Book, 3D worlds, book

Leave a Comment (5) ↓


  1. danucf December 17, 2009


    I'd love to help promote your book in Florida. Would you be interested in visiting?

    Daniel Siegel

  2. denis December 7, 2009

    Thanks for sharing useful advice regarding 3d. I like all the details of it..

  3. C. Hamilton December 4, 2009

    Hey Karl,
    We’ll obviously promote widely for you and tie the release to our internal learning community website which may reach some 40,000 people.
    In addition I trust you will post where syndicated feeds are being sought and pushed to the overall community mail boxes and portals. Essentially you want to make sure that Technorati among others picks up the buzz.
    In addition, I’d work the Linked In communities and individual networks who will spread the word widely as well.

  4. susan.lewis December 3, 2009

    You don't mention what your overarching goal is. For some authors, it's to sell more books; for some, it's to use the books to drive speaking gigs; for some, it's just to see their ideas spread.

    Chris Brogan pulled off some interesting things this past year with the release of Trust Agents, building a community on Facebook and doing free speaking gigs for large bulk orders. And Seth Godin is giving away 3,000 copies of his new book three weeks before it releases to people who make donations to the Acumen Fund. (People who are part of his tribe and he knows will talk about it.) With Tribes, he sent those of us who pre-ordered the book a second copy to give away. In both cases, he's tapping his core group to reach out to people who might not have heard of him.

  5. Nancy Rubin, Ph.D. December 3, 2009

    Do a live virtual event to promote the book's release. Have other learning professionals interview you and Tony during the event.

    Create a community of learners around the book – sort of like a virtual book group.