Gamification Explained at GoogleTechTalks

Here is a presentation by Gabe Zichermann who blogs at gamification.co that explains how gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers.

The focus here is on marketing but there are many indications and ramifications for learning and instruction. Check out the video.

He defines “Gamification” as the “process of using game thinking and mechanics to engage audiences and solve problems.” I really like the concept of “using game thinking.” It is that phrase which I think has huge ramifications on learning and instruction.

For more on the subject see my earlier posting Gamification of Learning and Training

Also, if you need a present for this holiday season, you can snag a book on the topic by Gabe Zichermann.