First Minute of An Educational Game

Rhythm of a Game Experience (first minute, registration is how you claim prize)
-Player is dropped into system
-So easy, an idiot can do it
-You did it, yeah
-Here is another challenge
-You did it, cool
-Here is another challenge
-You did it, yeah…you won a virtual prize and learned something.
-Now register to receive your virtual prize
-Invite friends
(reveals complexity slowly, pulls in learner with multiple, quick successes, makes it social by inviting friends.)

Does this remind anyone of the ARCS model of Motivation?