AAF-Greater Lehigh Valley Gamification Presentation Resources

Here are the resources for my presentation to the American Advertising Federation (AAF) Greater Lehigh Valley Chapter.

Here are the slides:

Cost information: Remember it depends on a lot of variables.

Some costs of games

Here are some of the articles referenced:

Case study on success of Sebring Semantics.

How Real Businesses Are Using Gamification to Spice Up Their Marketing

Best practices and examples for successful gamification

Games Referenced and Played in Presentation:

Financial Soccer by Visa

Rexona Teens Game for Rexona Deodorant

Sebring Semantics

Orville Redenbacher Pop Cam Game

Energyville by Chevron

Zombies Run!

Nike+

Progress Wars “game?”

If you are interested in an expanded version of the information from above, see the book below.

Additional Related Books:

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