CAC 2009 Student Presentations

Posted by Karl Kapp on November 19, 2009

Today student’s present their mock solution to a mock exercise as part of their Master’s of Science in Instructional Technology degree requirement. It is a great event. Students have written a 40 page proposal, created a 20 minute “sales” presentation and are prepared for a 15 minute question and answer session from our corporate advisory council members (we have over 30 in attendance this semester).

Here is a brief overview of the Request for Proposal to which they’ve responded this semester (it changes every semester.)

Mock E-Learning RFP Fall 2009

This semester the focus is on developing a “Training System” for the introduction of a new product from Big Power Tool Company (BPTC). The RFP has opportunities for product training, sales training, e-learning, hands-on instructor-led elements, multiple languages and follow up training. As well as training geared toward experts and novices and the opportunity for students to offer a solution using Web 2.0 and social media solutions.

Introduction

The purpose of this semester’s Request for Proposal is to have the students submit a proposal to design and develop a training system for the launch of a new hardware product aimed at three markets, retail “big box” stores, independent hardware stores and professional contractors. The new combo tool kit will revolutionize the hand tool market and allow for the powering through of work with less fatigue and all day run time.

The kit contains a Drill/Driver, an Impact Driver, a Reciprocating saw, one Work light, one Charger and two Interchangeable Lithium-ion Batteries. The training systems must encompass the needs of both experienced sales representatives and a field force of new representatives who have not previously sold our products before.

Additionally, the instruction must be in three different languages, English, French and Spanish.

About the Client

Big Power Tool Company, Inc. (BPTC) is an international manufacturer and marketer of quality power tools and accessories, hardware and home improvement products focused on making the construction and building of residential and commercial properties easier and more efficient. They are well known for the Model Z drill line and their innovative approach to new product design and development as indicated by our being awarded the IDEAS 5.0 Innovation Award for six consecutive years. BPTC’s products and services are marketed in more than 100 countries, and they have manufacturing operations in fifteen countries.

Objectives Students Need to Fulfill

The objectives of the work BPTC wishes to commission are:

· To design, develop and deliver a training system (no longer than 5 days) that provides sales representatives (both novice and experienced) with the product knowledge and sales approach necessary to sell the SUPER MAX Combo into the three markets.

· The training system must include initial training and then follow up training exercises, techniques or approaches that continually coach the sales representatives and alert them to competitor responses in the market. (This is the opportunity for social media solutions).

· Create both online and hands-on learning events within the overall system for the time frame.

· Create the system in three languages.

The event has over 40 CAC members in attendance.