Google Talk on Gamification: Designing the Player Journey

Here is a great video discussing Gamification, where it is in the hype cycle and how Gamification is going to become part of the tool kit of user experience designers and instructional designers. Gamification, using game design and other forms of design to create really engaging products.

The speaker, Amy Jo Kim, defines Gamification as “using game techniques (not mechanics) to make more engaging and fun.

Check out the video for yourself.