Seed Company Finds Growth with Online Learning

According to an article in the Wall Street Journal, Golden Harvest Seeds, Inc. was frustrated with its sales-training program for 250 employees and 2,000 independent crop-seed dealers.

Costs were rising, it was hard to find good trainers and in addition, the sessions took valuable time out of workers’ days. So the company hired a vendor to produce and post online videos for teaching sales reps how to sell Golden Harvest seeds.

The results indicated that not only were employees watching the videos, mostly on Saturdays or Monday mornings but sales increased as a result of the online training. The training has contributed to setting records in new customer acquisitions and new dealer recruitments.

In fact, in the first full year of the online training, the company’s revenue jumped 14% or about $30 million.

Check out the article for yourself…Firms Go Online to Train Employees

The article also discusses how small business are using e-learning. The image below describing how small business use different training delivery methods accompanies the article.

As you can see, e-learning is right up there with print-based learning materials. In this economy with large corporations laying off employees, you may want to consider designing e-learning for small companies (if you are a content developer.)

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