Three Tips for e-Learning Dominance

Wouldn’t it be great to have the most dominant, overruling, kick butt e-learning imaginable. (meaning people actually learned and applied what you wanted them to learn and apply from taking your e-learning module).

Here are three tips to help you achieve that goal.

ONE: Make the learning meaningful. The learner needs to see an immediate need and application of the content to what they are doing. Make it realistic, targeted and focused on actions and activity. This is accomplished by giving the learner an actual situation in which they need to apply the knowledge you are hoping they learn. Tie the outcomes of the learning to what the person “needs” to do and is driven to do. If they are in medicine, tie the learning to patient outcome. If they are in retail, tie it to increasing sales. Find the meaning outside of the learning….link the learning experience to desired on-the-job performance (not mere knowledge or “awareness).

TWO: Spend some time thinking through the learner experience. I am so tired of Rapid E-Learning. Most of the time the result is only “Rapid” and no learning. Good stuff takes time. You can’t rapidly build a pyramid or quickly master piano. Time is also need for wonderful creations. Even the iPhone wasn’t created in two weeks and wonderful works of art need time to roll around in a person’s head. Designing truly high quality e-learning takes time. Push back against time constraints and invest the time in a wonderful, learning-focused experience instead of an endless stream of PowerPoint-enabled screens with bullet after bullet of what you should or shouldn’t do. Some development maybe fast but, here’s a secret, it doesn’t work. Make the time to craft dominant e-learning.

THREE: Incorporate the science of learning. There are tons of well documented, well-researched articles, books and even blog posts that discuss the research or evidence-based approach to learning. Let’s apply some of that. I heard the other day that in the medical field less than 70% of doctors practice evidence-based medicine on a regular basis and I suspect Learning and Development professionals have a number closer to less than 95% practice evidence-based instructional design. I know, its too hard to read the research or I don’t have the time. But yet, the time is available to keep creating barrels and barrels of sub-par e-learning that doesn’t promote learning (hey but its done quickly). So, take the time, read the research subscribe to the research journals of the professional societies read the work by Ruth Clark and Will Thalhimer among others. Apply researched methods like distributed practice to make a real difference, to create dominant e-learning.

So, in short. Dominate e-learning by making it meaningful, taking time to do it right and making it evidenced-based.

Posted in: Design

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5 Comments

  1. Lucrezia February 15, 2012

    As a (now retired) multimedia developer in academia, my reaction to adoption of the term ‘rapid e-learning’ moved from initial amusement to profound irritation. In practice, what it really meant was: getting a group of academics/practitioners/students together for an afternoon with an A2 piece of paper and several marker pens; let them ‘brainstorm’; give resulting partially illegible mess to developer. *Nothing* after that was rapid.

  2. Jude February 14, 2012

    I couldn’t agree more. I have recently engaged a consulting company to create an online package for an e-learning pilot – we had supplied the content but the design etc was left to them. This chewed through 1/3 of my budget and at the end of the day, myself and my designers, who are already time poor due to other project commitments, had to rework the entire thing for a whole raft of reasons – they had not put any thought into the engagement of the learners, who the learners actually were (we provide them with a target audience profile) and the language that was appropriate to that group of people. I was quite disappointed.

  3. Bartłomiej Polakowski February 14, 2012

    I would add 4th point: engage your learners. Take their opinions, and postraining survey results into consideration.

  4. karlkapp February 14, 2012

    Rich, I love your phrases and language:

    “ILT has the shelf life of milk” and “deform rather than inform” and, yes, not all rapid e-learning is bad e-learning but precious little. The more the field is educated about the science of instruction the more we’ll all benefit! Thanks for the wonderful comment.

  5. Rich Shadrin February 14, 2012

    Karl –
    A thousand times right on!.
    Consider meaningful learning…to whom? Decide that and your project is half completed. Everything emanates from that point forward.
    What’s ‘rapid’ is just that. Rapid in, rapid out. We often say ILT has the shelf life of milk; I’m willing to revise that and award first place to all those non-learning designers who pump out ‘Articulate’s’ just as non-graphic and instructional designers spin out PPTs that deform rather than inform.
    Finally, there are few things more mysterious about how children learn to speak or read—including how we all learn, cradle to grave. So many variables…so little time to think how best to reach a learning goal.
    A caveat before I antagonize scores of readers (and potential clients). Not all rapid elearning is ineffective, nor do some projects require knowledge of Piaget to Gagne via Bloom. I would only urge any practitioner of learning delivery to at least self certify they have a basic and formal understanding of what makes learning work.
    Then, at the very least we can raise all boats with a higher tide.

Karl Kapp
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